Search Engine Optimisation
Search Engine Optimisation London
Search Engine Optimisation is first of all ensuring that the coding of your website can be easily read by the web spiders that crawl all websites, to decide where they will be placed in the ranking of Google, Yahoo, MSN and the other major search engines. We ensure that the content of the website, especialy the home page, contains the major key words that you think potential customers will enter when using a search engine service. Without professional search engine optimisation, your website has very little chance of ever achieving a page 1 position in Google.
The Seach Engine Optimisation Process
The first stage in the search engine optimisation process is to perform a complete analysis of each page of your website, including keyword and competitor research. We then make changes to the code and the content on every page of the site to ensure that it is relevant to the page title. We will also discuss with you a link building campaign to increase the importance tha Google attach to your website. The more important, the higher you will be. Monthly reviews are carried out to ensure that the content is fresh and that it also complies with the latest rules from the search engines, so we don't infringe any of their regulations. Monthly submissions to the search engines are also made.
Google Adwords - Pay per click advertising
Whilst good search engine optimisation will get your website high in the natural listings, it can take some time to appear, especially if you have a newly-registered domain name. If you need to kick-start the search engine optimisation London campaign, Google Adwords (the boxes on the right hand side) which work on a pay-per-click basis can get you immediately on page 1 of Google, depending on how much per click you are prepared to pay. Web One Hundred can manage your Adwords campaign for you and give you forecasts of your position for various budgets. We also do extensive analysis of where your traffic is coming from and what time of day, to ensure that you don't waste clicks by your advert appearing at innapropriate times. We can also design a range of adverts that will pop up in relation to a specific search query and set up Google Analytics, so you get regular emails directly from Google giving detailed information about visitors to your website. Please give us a call on 0845 180 1122 or send us an email for a FREE no obligation consultation.
Search Engine Optimisation London
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