Search Engine Optimisation FAQ

What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is, quite simply, a series of instructions that are contained within your website to make it more likely that potential customers for your goods and services will find your site on the Internet. This is achieved through a variety of methods that we have at our disposal that work within the guidelines of the search engines themselves. After all, Google and Yahoo want people searching for Employment Agencies in Edinburgh or Insurance Brokers in Ipswich to find what they are looking for, just as much as the companies themselves want to be found.

Effective SEO is not about “tricking” the search engines to get you high in the rankings. Using methods which the search engines have outlawed will quickly get your site de-listed, which is not the object of the exercise.

We can’t guarantee to get you number one in Google and steer clear of anyone who says that they can. What we do guarantee is that we will do our best to redesign you website in such a way that it will make it much more attractive to the web crawlers who look at the millions of websites out there, and give it a higher ranking than before.

Although we cannot guarantee a number 1 in Google or Yahoo, we have in fact achieved this, together with many first page entries. Have a look at the following:

Type “writing icing tubes” into Google, click on “search the web” and out of around 350,000 entries, our client Cake Décor Group is number 1.

Type “Polish C+E Drivers” into Google, click on “pages from the UK” and our client Sterling Recruitment will be around number 3 or 4 out of about 170,000.

Type “Marble Granite Slabs” into Yahoo, click on “Pages from the United Kingdom” and our client Imperial Granites is around number 1 or 2.

What do I need to do?
We ask you to fill in a form giving us details of the products and services that your company wants to promote on your website. We also ask you for keywords and phrases that you think potential clients will use when searching for these services.

This information will help us to work on your site to make it as search engine friendly as possible. Some of this will involve work behind the scenes within the coding of the site and some will affect the way the home page is written and the text that it contains. This may alter the way the home page is displayed and we will always seek you approval before updating your website with these changes.

How long will it take?
We aim to have completed your website optimisation within 2 weeks of receiving your order. We then start submitting your site to over 400 search engines each month. Please be aware that it can take between 3 and 6 months for your website to be fully indexed and ranked and that is why we ask you to take our services for a minimum 6 month contract.

Each month we continue to not only submit your site but also amend it in line with how we see we can benefit your ranking, taking into account where your main competitor sites are in relation to your own. This is an on-going month by month process, where we strive to improve your ranking.

How much does it cost?
Our charge for this service is just £99 per month plus vat with a minimum contract of 6 months. Compare this with the cost of advertising in even a small local paper.

What about hosting my website?
Hosting of your website on our secure servers with 100% guaranteed uptime is included. Please go to hosting for full details of our feature-rich service

How do I get started?
Fill in the online order form and as soon as we receive your details and first month’s payment we will start working on optimising your website.You will be kept informed of our progress, when we have completed the first stage of the optimisation and done the first submission.

Secure on-line payment is taken through PayPal. If you wish to pay by cheque, print out a copy of the form, fill in all the details and send it with your cheque for £116.33 (£99 +vat) made payable to Web One Hundred Ltd to:

Web One Hundred Ltd
4 Clarendon Court
Eastbury Avenue

Further monthly payments will be collected by either credit card or Standing Order, whichever you choose.

Further Information
If you would like any further information please do not hesitate to call us on 01923 833599 or email [email protected]